This is no great conundrum. There is simply a large set overlap. A lot of the people who care about one one, also care about the other.
It's the same as Framework owners and Linux users.
FW is not a linux laptop company. They didn't even barely say the word Linux initially. Their selling point was the repairability and configurability. Only after they had been shipping for a while it became unavoidable that a huge fraction of their users were linux and even freebsd users. Only after some time and only gradually they started providing a little bit of official acknowledgement and support for Linux.
But repair parts and linux os don't have anything to do with each other! zomg why is everyone conflating Framework with a linux laptop company???
And why would Meta even do that?
- remind you that the phone is in your pocket, to initiate the infinite scroll
For one, the sales were still perfectly respectable. "Versus the rest of the lineup" is doing a ton of work here, because the rest of the iPhone models sell like crazy. For two, it is still bizarre that manufacturers refuse to make small phones even with that in mind. If you wear very small clothes (or very large clothes) that won't sell as many units, your options are limited, you have to pay more, but you aren't forced to go naked. But there's nobody out there doing the equivalent strategy for phones.
For a small company sure it could be considered a success.
I don’t think tech can be compared to the fashion industry. Also that example doesn’t really work. Because you basically have a locked in group who needs the clothes. Just also culturally there’s reasons why these clothing sizes exist. Nobody needs a small phone.
But across the board it makes no sense for any OEM to make small phones when the data all shows that bigger screens sell more. That’s just absorbing an unnecessary opportunity cost.
I think the only real way small phones will reach the market at this point in time is via a private company that’s basically run as a passion project.
Honestly in this case the consumers do share the blame. They begged for the mini and didn’t show up. If apple couldn’t do it it’s unlikely that the android oems could.
And no, the clothes analogy is not flawed. The point is that in other markets, niche tastes and needs get served even if it isn't as cheap or plentiful. It's only the phone manufacturers which refuse to try to get sales from a smaller (but still quite extant) market.
It's all about scale. Yes 10B is a lot for most companies, but for Apple 5% is just a blip on the radar. They probably also did their market research and found that the vast majority of Mini users would buy another iPhone model if they discontinued the Mini. Those facts combined give Apple little incentive to continue the lineup.
Another thing that further clouds the 5% discussion is that some Mini purchasers may have bought it not because of the size, but because it was $100 cheaper while still getting the same SoC. Maybe those buyers were disappointed by the worse battery life, and Apple could choose to axe it or make it the same price as the regular iPhone and it would drop way below 5%.
...in tech forums where people hold strong opinions about tech and the people who have their pet peeves come out. IRL I have rarely heard somebody wanting Apple to bring the Mini back. Or the stereo jack for that matter.
They were making the SE at the exact same time as the mini, two years in a row, and the mini still got billions in sales. If they want a bigger percent, then do it less often and don't split the demand. It's been four and a half years since they did either mini or SE. People would buy plenty.
> leave money on the table
> opportunity cost
If it cost them that much to have extra models, they wouldn't have five iphone 16 variants that are all just different enough to need five internal layouts. And four 17 variants plus the air.
And this isn't something that would affect their revenue particularly much. So while it's possible I've missed an important factor, even if I'm 100% right it could make sense for most people to say "do the option that leads to more happy customers, while still making boatloads of money", while a CEO says "we have enough happy customers, go for the extra sliver of money". Or an extra payment from Meta or whatever, I wasn't really talking about that idea, I was just arguing against their abandonment of small phones. The point is, don't use CEOs to guide your intuition of what decisions are best.
Like this isn’t a hypothetical, Apple literally released the Mini and it was the worst performing item in their iPhone lineup by far. If it was profitable enough, Cook would’ve kept it.
Like ultimately I don’t necessarily disagree with what you’re trying to say, but like this:
> “do the option that leads to more happy customers, while still making boatloads of money", while a CEO says "we have enough happy customers, go for the extra sliver of money".
The consumers do take some blame here cause they did take the Mini away and people just ended up buying the other more expensive iPhones instead of not buying one at all. Why would Apple do anything different in that case?
The obsession with the Mini is something that is only really popular within an online bubble and isn’t reflective of real life trends, people here are being extremely disconnected from the public with this (and this is coming from someone who wants Apple to add a desktop mode to iOS). The only time Apple seems to maintain lagging product lines are with things like the Air which seemed to essentially be an R&D product for the Duo.
Also do you think people wouldn't buy just about as many iphones if they killed a middle model? That's not by itself a good reason to kill a model or they wouldn't have as many as they do. Like, I'm sure pro and plus each get tons of sales but you could cut one with nobody being upset and redirect that budget to mini.
I really think COVID shutdowns did the mini in. People couldn’t go to the store and try holding a phone where they could use it comfortably one-handed again. And then by the time they could, Apple axed it.
I think people get the wrong estimation about the size of the contingent that want small phones. It is a vocal minority, similar to people ranting every time about headphone jacks. Most people do not care about these things. If they want to hook a wired headphone, they'll get a 10 Euro dongle and most people use Bluetooth. My wife uses a wired headphone for listening audio books at night and I never heard her complain about the stereo jack going away.
Most people take what they're given. Whatever is on the shelf or the front page, that's what they buy. Manufacturers make bigger screens because it's impressive and good for delivering content and provides room for cpu & battery, and most people just go along with it. They think about products the same as the weather. Whatever is, is just what is, like it's just part of the world, not something that people made and people can make differently. If there is choice available, they buy what they were told to want.
Sales numbers are not a strong argument in an environment like that. Countless things sell in huge numbers without anyone actually liking the product or service, even when there isn't a hard monopoly like your cable/internet.
There is a whole other big perverting factor too, which is that for many years now a phone is many people's only computing device. They are preferring phones that are larger that they'd really like for a phone, because they can only have one, and need it to do every job that you and I use a laptop for.
Lack of jack port and microSD card is next.
But I agree with the overlap. I use e/OS partly because I can run it on a Fairphone. I'd love to try Graphene.