I was discussing this the other day. Shame and shaming are alive and well. Especially if you do not agree with whatever paradigm is being pushed, like supporting sports team X or not holding the prevailing opinion.
Nowadays in the west, holding an option contrary to whatever herd you find yourself in falls into a binary label. There is no redemption for you, there is no second chance. "You voted for X? You're nothing but evil thoughts and vacuity where a human could have been".
OTOH Japan is generally very functional, despite this problem, so perhaps this is their homegrown Omelas. The few suffer greatly and unjustly so that the social order doesn’t break down. Hard to say. I hope it is possible for them to fix the problem without losing their culture.
Just slap it on your favourite term and hurl it at the opponent.