I have to imagine assistant (AI usage) will be next, and swap to pay as you go. And search won't get cheaper because I imagine they've made the mistake of treating the unused AI credit as a subsidy for other services
We added AI features to the existing plans at no extra charge. The only thing we preempted was our Ultimate plan (which we initially offered with literally zero extra perks!), anticipating that LLMs would become more capable and popular and require a higher margin to operate at scale.