> At 2% of sales, the opportunity cost is the reason to kill the product. Keep in mind this still needs design, manufacturing, marketing, and distribution resources.

All this is true for many other products, specifically cars. Ford makes the Bronco Sport anyway, and they make money on it.

I get it, Apple has much better margins than Ford. And maybe a iPhone 18 Mini would reduce total margin for them. But if they move a couple of million units, it absolutely would make money.