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The Crease™ is the new Notch™ and actually a selling point.

Apple never marketed the notch as a selling point.

Of course not, in AppleSpeak it's the advanced Dynamic Island™ and not merely a normal notch.

The Dynamic Island is something different from the notch the iPhones had before.

And it absolutely is a feature.

Certainly, just like Retina Display™ technology and Taptic Engine™ integration.

These are unparalleled features. You cannot even imagine them, if you don't own an iPhone.

No, of course not.

(On review, I have better camera's on my current model - guess I will wait and see... "Duo Pro Max"... hahahaha)

Of course, the memes are already out about how large a hand you will need to use one of these... Harkens back to the "you're holding it wrong" antenna-gate controversy...

Fortunately some of us have 12” hands to use iPads with so this won’t be a problem further us.

Remember, it scratches at a level 1, with deeper grooves at a level 2.

And antenna lines near the hinge