People who serve ads never ask whether the user whether they wish their computer hardware to be utilized for advertising. They just use it. Ads are 100% predisposed on trespassing. Your average ad supported site
wants discoverability by being free, then when the hosting costs bite, hope the end user conveniently forgets that they (the end user) have ultimate sovereignty over what code the hoster hosts they (the end user) desires to run on
the end user's own hardware. You (the hoster) don't have a
right to eyeball monetization. Old school Internet before SEO & mercantilization worked this way just fine.
LLM companies never asked to train on scraped content when they damn well intended to rent the result back commercially.
There is no incoherence here unless you accept axiomatically the Internet should make money. That was never the original purpose. Nor should that become it's ultimate purpose. In fact, I argue that this goes beyond the purpose of the Internet. Society is not yours to monetize. Period. Commercial relationships are not default.
For the last 30+ years, I've watched as society has completely forgotten how to be humans talking to humans and building relationships in lieu of trying to discover the fastest way to plug into someone else's wallet by selling something that isn't theirs to sell.