Short reminder to the younger folks that 30 years ago it felt just like that for Apple, and then they almost went bankrupt.
At the time, they weren't even among the biggest tech companies. Today, they are one of the largest companies in the world.
However even today, if you go to the European countries less fortunate with their economies, having anything Apple is usually obtained via credit, or some contract bundling, for example with the cable or Internet operator, naturally bound to a minimal duration of 24 to 36 months contract.
Not something like in US and countries with similar economies where most people don't think twice to get Apple gear, and quickly pre-order new gear after each couple of new product announcements.
Given how many iPhones I've noticed suddenly showed up in hands of regular people, including teenagers, in the last couple years in Poland, I imagine there's healthy second-hand/used devices market going too. iPhones have reputation of being long lasting devices (battery shenanigans notwithstanding), maybe the reputation is true.
However, yeah iPhones hold quite well in 2nd hand market.
As much true back then, as it is in 2026, with the added category of some GNU/Linux users buying shiny hardware and then complaining macOS UNIX implementation doesn't overlap with GNU/Linux, beyond regular POSIX.
The MS investment didn’t save them. It provided both companies cover in the news. “Apple won’t die” and “Microsoft isn’t a monopoly”.
Neither was a fact and both benefited.
AND yes, both companies benefited.
Jobs was booed when he announced it! It had very much the air of Lando Calrissian announcing Cloud City's strategic partnership with Darth Vader.
What likely saved Apple was the fact that despite undergoing three CEOs, they did not squander the $150 million settlement with Microsoft.
But they still had sufficient funds, equivalent to $2 billion at today’s value, to continue their operations. They also had a team of highly skilled individuals who went on to develop a new operating system, OSX, and build computers with G3, G4 processors. They have also released new iMacs, Mac laptops, and Mac desktop computers to the public.
Does this imply that with $2 billion today, plus or minus $1 billion, one can achieve all these accomplishments and grow into a large technology company? It seems like an unlikely long-shot that Microsoft saved Apple.
In hindsight, it appears that Apple had some exceptionally talented individuals, certainty more talented than the group at Microsoft and Intel.
Because both Microsoft and Intel, in hindsight, sat on their laurels for the better part of two decades. -
Does this imply that with $2 billion today, plus or minus $1 billion, one can achieve all these accomplishments and grow into a large technology company?
You're the only one implying those things!
It seems like an unlikely long-shot that Microsoft saved Apple.
Why unlikely? They got into financial trouble due to bad decisions. They needed a bail-out from a former arch-rival to dodge bankruptcy. They eventually achieved huge success due to better decisions. There's nothing contradictory there.
It was presented as an investment, but the $150 million was just the initial payment of a much larger settlement which was not disclosed.