The solving of the mathematics problems is largely a marketing stunt. It's a great headline though.

It was also deeply uneconomic, and didn't change the world, or materially advance our understanding. Mostly it's demoralised the mathematicians already working to solve those problems. They're not going to say 'That's great, I can now devote my energies to another problem', they're more likely to look at 10 years of poorly paid intellectually rigorous work and go home and kick the dog. For a headline.