I mean, if they aren't even willing to download the one app that actually gets them the content they want to see, then *no* software will ever be something that this type of user will be interested in. Not everyone has to use an app, so why try and cater to an audience who clearly has zero interest? You're not gonna magically make it somehow even easier than "go to app store, download app" to the point that they'll use any piece of software.