Only if "pure marketing juice" means "plainly telling people about a straightforward feature they're adding to one of their products." Which like, okay, that is what marketing is, but are you suggesting they don't tell people?
> a first for the open-ear form factor
That is being called out as comical.
It's not a particularly crazy innovation but the statement is true.
This is exactly the assumption that the carefully worded juice hopes you'll make. That Apple's claim to innovation precludes even a cursory glance at the competition
For the average consumer who doesn't know that if you look outside of their disclaimer you'll find that it already exists and think that apple invented the feature