This. He would have never approved a foldable phone, the iPhone Air, or the Vision Pro. Apple is back to throwing shit at the wall like they were in the 90s. Directionless. Visionless.
The Air particularly - the thinnest, lightest feeling, nicest to hold iPhone ever made, I think that might have been his favorite.
The Vision Pro is clearly an interesting category of device, Apple needs to be in, if it would have seen the light of day under Steve Jobs is unknowable.
He was ruthless at Apple because back then he had to be - now they can run Vision Pro and it not impact their ability run the business, if Apple had A product that did not succeed in the 90s it might have sank them.
Apple these days has completely lost touch with what people actually want.
Did you see how well the base iPhone 17 sold? Macbook Neo?
I kept my 5S as long as possible, until my carrier wouldn't even provide cell service to it.
A $500 light weight version that lifts on and off more like glasses than a headset, would be revolutionary. I know a lot of companies are racing towards this but Apple with their custom silicon and almost limitless reserves of cash, feel like the most likely to get there.
Jobs had products getting people out of their seats and applauding. New products, new industries. As opposed to now where Apple is following the herd and not leading it.
It feels aimless, and Vision Pro ironically is the best representation of Apple's complete lack of vision.
What you’re noticing is consumers being desensitized to tech. It transformed from bulky computers to slick hand-helds. It’s not like Apple made the first product in all those categories, they just made a decent ones that were easy to use.
Comments like this I think are just missing that Apple is actually doing extremely well without Jobs.
You can only invent the modern smartphone once then everything else is iterative. The iPhone, iPhone Pro, Air and now Duo is a crazy strong lineup. Same for the watches, same for the AirPods.
Vision Pro is super interesting but just not ready for prime time yet, but as a demonstration of what is technically possible it is fascinating. Immersive entertainment is a huge opportunity, watching a gig or a sports game like you are there. If they can repackage and get it down to $500-750 then they could have another hit category that largely doesn’t exist (like Bluetooth headphones pre AirPods - around but no one had nailed it).
VR is the same, you mentioned getting price down, Meta’s is $500. It’s not a tech problem, it’s a vision problem and Apple no longer has the vision needed to make a new industry like VR be successful.
All the three product you mentioned is exactly the kind of things Steve Jobs did. Don’t make him into this mythological flawless visionary.
If they release a second version with a ultrawide and maybe tele camera, it would be perfect.
[Jobs’] advice to me was ‘Never ask what I would do, just do the right thing,’
He had watched Disney go through this paralysis of sitting around and talking about what Walt [Disney] would do. And he did not want that for Apple.
Wow, that quote should've been pinned at the top of MacRumors since 2010.
Compromises are battery, no additional camera lenses. Single speaker. Some niche USB limits.
Battery life is fine overall but on days of heavy use/travel it’s noticeable. Single camera lens is ok but I do miss the telephoto on occasion. Single speaker gets made fun of online, but for any serious listening you’re going to use headphones anyway.
Charge speed via USB is lower than the pros and you can’t do video-out over USB.
*Thinner which means less battery.
well, the product itself yes, but it would be the iphone, not the iphone air