It’s the exact same price point as the Samsung Z Fold 8, which is this phone’s exact competitor.
$2k is a lot to ask, but it answers the market 100% on “I’d like a Samsung Fold 8, but as an iPhone”.
$2k is a lot to ask, but it answers the market 100% on “I’d like a Samsung Fold 8, but as an iPhone”.
That's 800 Euro less and Samsung will mostly decrease prices further while Apple will barely.
It had not hurt Apple to not have the most unit sold in the past while taking most of the money.
I imagine that the $2000 Samsung Phone has a healthy margin and makes money insofar it's not great for them that apple enters this segment of the market.
But of course you are right: Samsung is of course not dead in the water. But it's obvious that it already lost in regard to mindshare (exemplified by the number of comments here).