I'll give John Ternus credit: the demos are interesting and fun.
Maybe not $2k fun + inherent risk with buying the first generation of an Apple product particularly after the Apple Vision Pro, but still.
Maybe not $2k fun + inherent risk with buying the first generation of an Apple product particularly after the Apple Vision Pro, but still.
Its the reality distortion field. (this term comes from the register)
The original iphone was full of tradeoffs that made it not a great phone at launch. It had no apps, it had no copy paste, it had no 3g, it had no flash.
The browser was good (apart from the lack of flash) and the touch screen was good. The big reason why it became a behemoth is that it had great music support, and it was fashionable.
The apps, and the thing that actually drove it to monster success only really happened because the public gave them the benefit of the doubt (and developers changed their products to fit)
The only reason Google and Android took off? Well it didn’t hurt to have a mole/spy Eric Schmidt on the Apple board.
It actually comes right from Apple. Andy Hertzfeld, an early Apple employee, has claimed it was originally said in 1981 by another employee, Bud Tribble, to describe Steve Jobs. It was supposedly a reference to Star Trek.
No, it was the touchscreen and new UI paradigms.
The area where all the other existing foldable phones are dead in the water is the OS software integration with the hardware and unlike the first time around, they are competing with Apple that has four other ecosystems that can interface with the new phone seamlessly.
And more importantly, all the developers who bothered to follow most of the rules will have most of their stuff running on that new phone on day one.
They were not cool.
Their phones were not cool. The music services bundled were shit.
What made the iphone cool? no buttons, screen running at 60hz. nice animations.
Hard disagree. It was a great phone. The only disadvantage was battery life, if you were a heavy phone user you needed to charge it to get through the day, but as a phone itself (phoning/messaging people) it was delightful!
Look at the clip here of Steve scrolling through contacts like it is butter and the awe of the audience: On other phones large contact lists were cumbersome.
https://www.reddit.com/r/apple/comments/9kahkr/11_years_ago_...
Than visual voicemail! On other phones you called into voicemail and had to hear sequentially through all. With At&t Apple had the unique feature that one can scroll selectively through voice mails.
Of course the second iPhone 3G with the wjooshing sounding light saber app and the app were a beer is poured out made it cultural viral. And then Apple noticed withe the 4/4S that a good camera in your pocket was THE must have killer feature (especially for the women and newborn parent demographics). But the first model was a great tool for just phoning people.
I think this will be a hit, but the $2k is a bit much for me to even consider getting one. Obviously they'll likely drop that price over time.
$2k is a lot to ask, but it answers the market 100% on “I’d like a Samsung Fold 8, but as an iPhone”.
That's 800 Euro less and Samsung will mostly decrease prices further while Apple will barely.
It had not hurt Apple to not have the most unit sold in the past while taking most of the money.
I imagine that the $2000 Samsung Phone has a healthy margin and makes money insofar it's not great for them that apple enters this segment of the market.
But of course you are right: Samsung is of course not dead in the water. But it's obvious that it already lost in regard to mindshare (exemplified by the number of comments here).
Samsung has already worked out the major kinks for folding displays, over dozens of products used by multiple phone manufacturers including themselves, and Android has worked out how to handle the various use cases between the outer screen and inner screen, when closed, open, or partially open, so Apple can pull from the current state of the art and launch with a more fully developed product, as they usually did before the Apple Vision Pro.
It was not an early entry into the field. Many well established devices already existed. It was an uncharacteristic entrance into a niche.
Which is exactly what foldable phones are. 1.6% of phone sales in 2025 were foldable.
Maybe they will take off. But the odds are this will be discontinued.
The screen real estate is bigger than the numbers indicate, as the more square a display is, the larger its area is compared to its diagonal.
I'd rather have a touchscreen macbook pro.
Let a video do the big reveal and overview then let the people talk about details or do demos.
I don’t know exactly toy. But there must be something with a little more life.
https://www.youtube.com/watch?v=VQKMoT-6XSg
Yes they had some good other presenters at the keynotes but Steve Jobs was extraordinary.
For iOS 27, apps are automatically automatically opted in to resizability. Apple was clear at WWDC that apps need to dynamically adjust to any available scene size at runtime, not just for iPhone Duo, but also for iPad windowing and iPhone Mirroring on Mac. There may be a grace period, but Apple hasn't shared one AFAIK.
I'm not trying to discount the efforts involved here, just pointing out that they aren't starting from scratch. And much of the required features to support a dual-screen (triple-?) phone has been in the works for a while.
I don't get this complaint. People talk with their hands, it'd look more fake if they just stood there all stiff and wooden.
You see it a lot on YouTube videos where people are talking to the camera and they're waving their hands around all over the place and pointing for no discernible reason. It doesn't change the information they're presenting, nor does it add to it. In fact, it just distracts you with someone waving their hands around.
So the same applies to presentations from a company. If you watched two people talking in a park, you wouldn't see this many gestures.
I wish they would stop changing speakers every other sentence though. I swear drone cameras were the worst thing to happen to video, I'm gettin seasick over here!
Apple employees get to claim very little ownership over their work (even in the context of a large tech company), so having all those speaker slots is one way they can provide that ego boost that is so crucial for long term employee morale & retention
It's also probably better for Apple to lose the immature egoist weirdos as managers because there were thousands of employees involved in shipping all of the stuff unveiled today who didnt get their 5 seconds in the spotlight either, and I don't see any of them crying about it.
AR/VR market on the other hand is still way more niche than practical uses on a day to day.