Do you want open ear (AirPods) or closed (AirPods Pro).
Some people can’t stand having something in their ear. The volume control is a nice feature to have and now it’s available on the cheaper ones. I’ve missed it on my 4s.
Yeah the marketing copy is marketing copy and Apple never references competitors. But if you like the non-pros it’s a nice upgrade.
I'm holding out for the next Pro model as I genuinely benefit from closed headphones/earbuds. Open is nice in a controlled environment but I'd rather have that slight seal when I'm somewhere noisy.
My Pro 2s are genuinely very comfortable and still work great after 2+ years of moderate use, so haven't felt a need to upgrade to Pro 3 yet. I use aftermarket foam-like tips and find they seal great FWIW.
Both versions put something in your ear.
There are wireless earbuds that stay outside next to the ear, that are actually the ones legitimately called "open ear", but the AirPods aren't that type.
Apple isn’t going to mention things they don’t sell.
Airpods Pro are isolating, Airpods are not.