Josh - they did their series A 7 months ago. They had raised ~ $1m for seed. I am guessing they didn't burn more than $1.5-$2m to fully scale one market and test what the unit economics look like at a small scale. Since they probably had $3.5-$4m in the bank and they chose not to scale to a few more markets, my guess is that either they really found a much better business opportunity, or they discovered that even at scale retention rate/LTV was low.