There’s no shilling here. The person who posted the link isn’t the person who wrote the blog.
It's sort of like the music industry.
Also it's an easy way to farm karma. The pelican guy posted a pelican, let's upvote it? It's at least a bit of psychosis / mass effect in this.
For what it's worth, I like the pelicans but just making an observation
I know semantic shift is inevitable, but can we put the brakes on this one at least a little? This doesn't even connect to the original meaning.