The first example I saw was making a shopping list for school for pick up.

Do the same thing for recipes and buying groceries.

Or "order me take out from a bunch of places I haven't been that you think I'd like." The AI can ask follow up questions and see your ratings.

"Make a music playlist for my daughter when she enters the car based on the conversation last month. I remember vaguely her mentioning what she liked"

These are things that 100% people want AI to do -- imagine if you had a personal assistant, is something people have asked for since forever.

Now, I kind of agree on the minimal use compared to business, because in business everything has always been highly integrated. That said, that's changing rapidly.