They tend to devolve to the lowest common denominator of what the decision-making chain can understand and resonate with on zero context.

If 1,000 people need to approve the User Journey, you get flights, reminders and docs... because that is what 1,000 big tech employees mutually share as easily understandable common problems within their own corporate zeitgeist.

Disclosure: I work for Meta, and run into this phenomenon daily, but I do not work on Muse.