I think it's the dishonesty, the threats of "destroying the career" of one of the mathematicians, and the request that one of the authors disavow *the other individual he was working with for the last 1-2 years* so he could claim the Clay prize as part of OpenAI.
It doesn't surprise me that OpenAI's team were surprised he'd turn it down; it shows that they just assume everyone else is as slimy as they are.