But I think the author oversimplifying a bit. Sure it's technically easy to sell music online. The stuff that's hard to come by is people's attention.
And while it's true that the Internet lowers distribution barriers, it has also decreased the perceived value of music recordings. Because access has gotten so much easier, people tend to think of music less as something you can own, but rather of something you have access to, be it through MP3s on your hard drive or streaming. We at Popcuts set out to address that. Because we think there's a deeper sense of ownership possible than simply having access to a sound file. And we do think music should have a price tag.
Our site is based on the idea that buyers of a song get a share of the revenue that song makes in the future. So when you buy a song on Popcuts, it's in your interest that that song does well. You might tell your friends about it, but you probably won't seed the file to a BitTorrent site. In addition, we try to reward the behavior that a lot of music fans already show: They know of a hot new band before everyone else, and they want to show it off. </selfpromotion>