I have been this owner AND this employee, at different times in my career. As the employee, it's as you describe -- having goals described to the team without actual tasks being assigned to individual employees/teams is a recipe for things not getting done. As the owner (especially with a small team) nothing is more aggravating than having employees who sit around waiting to be told exactly what to do, with no real concern for how the company provides value for its customers; employees who think they're underpaid no matter how much they make and therefore do the bare minimum unless they're getting a bonus/raise/promotion.