I think it is the boiling frog experience. It has just slowly happened over time, and sometimes they push too hard and get blow back. So you step it down a notch but keep pushing forward until one day you look back and can't remember a day where there were no ads.

I have ad free household. We treat ads like a poison, like there's a fire. Over the top reaction to shut them down if they creep in. It has taught my own child to avoid ads like the plague (unlike their peers).

I have no idea how people use the Internet with all the ads, no blockers. It is just bonkers, and even at work it is an uphill battle to convince people ad-blockers should be enforced just to protect the business from malicious ads, let alone their own brains.

I want to lobby to have all adverts removed from public transport, but I am unsure how to do that in Australia, but I will work it out.