Voters are mostly emotional, not rational. The people that actually sway the elections vote by feel.
You have to always remember that about half the population has an IQ under 100.
You have to always remember that about half the population has an IQ under 100.
Superficially smart, smug, supercilious and (ironic, eh) emotionally satisfying…but ultimately very foolish.
And that the <100 half is much easier to herd.
cuz that's what it's about: tribe
as Scott Alexander once said: "the ideology is not the movement" (it's the tribe as much as anything)
https://slatestarcodex.com/2016/04/04/the-ideology-is-not-th...
And that's what we got here in the US -- a conman ran a very successful con on people who just weren't all that smart or educated. And there were enough of those people to supplement the base tribalism and propel him to victory.