Ok half was an exaggeration, but I think $10 might make quite a lot of them jump to Claude. Or DeepSeek. Remember, we're talking about a global user base here.

I settled on GPT Plus/Codex for my own work, while my employer settled on Claude on Bedrock (where I am, according to their metrics, using about $20 of compute a day, so I can believe that GPT Plus is a loss-leader). If I hit too many 5-hour timeouts I'm not jumping to Pro I'm jumping to Claude.

(Funnily enough, I just hit one. It'll reset in... three hours. I wasn't even hammering it, just writing some tests. I think I'm gonna just go reactivate my Anthropic account for a month).