Is that list of steps to use Google Wallet in this article correct? If so, that wasn't the promise of NFC at all! I have an Android phone on which I use the legacy Japanese NFC system which doesn't require waking up the phone at all (it even works if the battery is depleted).
He says that tapping a device against another one is undesirable, but I think people like that kind of "I have to do this for money to disappear out of my account" reassurance.