I used to be one of These Guys who never used JavaScript, too, but honestly? It's 2012 and JavaScript is a thing pretty much everywhere worth targeting. Demanding that somebody cater to your microsegment is a little much.
Disabling JS usually have the effect of doing away with such nonsense but here that is no option.
This time it was worth the hassle since it was an interesting article, but I definitely prefer it when JS is optional.