This is a new complaint I haven't heard, might I ask where in the world this is? I use my X4 Pro out in cafes, beaches and general public in Spain, and I don't think a single person have glanced in my direction because of it. But I also see plenty of other people with their e-readers too, some larger and some smaller, but no one is giving them any looks or side-eyes, it's relatively common here at least.