Echoes of America's gay wedding cake case. In the US this would presumably be struck down as "compelled speech", and rightly so IMO. People refuse to pay for journalism and now publishers are prevented from allowing them to consent to pay with their personal data. They can't win, and yet we need journalism.

The solution to this whole thing has been obvious since the start: Put the power where it belongs, with the user agent (browser), by making the Do Not Track signal legally enforceable.

I'm very pro-Brussels but they've made an absolute hash of this whole thing. Cookie banners are ruining the web, which is the only open app ecosystem we have.