The CEO of this brand once portrayed himself as a first-time entrepreneur, launching a small batch of products at extremely low prices, then raising prices and quickly rolling out new models. But earlier this year, one of his competitors publicly presented a series of allegations that were subsequently substantiated, including that he had actually been involved in multiple previous ventures with a highly questionable track record, and that some of the products' key specifications had been seriously misrepresented. The company later apologized for the inaccurate specifications, claiming that the misinformation was unintentional. However, it offered neither a recall nor any meaningful compensation to affected customers. Soon afterward, the brand launched yet another new product, only for customers to discover after receiving it that the promotional images were also misleading. At the end of the day, this brand's business model seems to be little more than assembling cheap off-the-shelf components and using aggressive social media marketing to convince people that they need its products.