I agree. Most of the life-changing content I've consumed has been either freely available (in the public domain or online) or a one-time-purchase, ad-free book.
edit: actually, and this is just a tangential point, I don't think 'content' covers plays or other live experiences. It's usually screen-based, and the main possible exceptions are things that are almost interchangeable with their screen-mediated forms, like books or magazines.