So says The Guardian, while showing me an illegal “Reject and Subscribe” tracking banner. Mixed messages.
> Data subjects must be allowed to withdraw this consent at any time, and the process of doing so must not be harder than it was to opt in.
Source: https://en.wikipedia.org/wiki/General_Data_Protection_Regula...
There is also FB specific:
> In November 2023, Meta introduced a binary ‘Consent or Pay' advertising model. (…)
> The Commission found that this model is not compliant with the DMA, as it did not give users the required specific choice to opt for a service that uses less of their personal data but is otherwise equivalent to the ‘personalised ads' service.
Source: https://ec.europa.eu/commission/presscorner/detail/en/ip_25_...
The solution to this whole thing has been obvious since the start: Put the power where it belongs, with the user agent (browser), by making the Do Not Track signal legally enforceable.
I'm very pro-Brussels but they've made an absolute hash of this whole thing. Cookie banners are ruining the web, which is the only open app ecosystem we have.
It’s easy, let them track you and don’t clear cookies. Be clear about your consent to tracking; then you don’t see cookie banners.
Looks like there is even an extension for that: https://chromewebstore.google.com/detail/i-dont-care-about-c...
PS: Using a Chromium-based browser would be like begging to surrender what's left of the software freedom that I just described.
About my experience, I am relatively happy with the current state of affairs. I don't want websites to use my personal information without my consent. I still like cookie banners more than ads, in particular ads that follow me across websites or devices. Also note that many websites don't track their users - and these don't show cookie banners.