Hacker News Reader

It's actually remarkable how long that takes. Craftsman is still chugging along 30 years later in name only.

Havent bought a Craftsman tool in about that many years. I buy Harbor Freight tools now, if I'm going to buy a cheap made-in-China tool at least I'll buy it from a place that makes no secret about it and charges about half the price.

Messrs. Sears and Roebuck are rolling in their graves.

But the brand no longer commands the massive delta, everyone knows that current craftsman is nothing like old craftsman.

It still has a pretty big delta, so much so SBD bought the name for nearly a billion dollars.

I think a lot of people realize it's not the same old company, but apparently enough don't such that it's still profitable to sell their stuff at a premium.

Reply on news.ycombinator.com