Three things you need if you want more customers

It's weird how Seth Godin usually has a good general point, and then manages to pick the worst possible examples to illustrate it.

A service aimed at creating videos for bestselling authors

http://www.npr.org/templates/story/story.php?storyId=9448156...

And a counseling service helping people cut back on Big Mac consumption

Um..Weight Watchers? Jenny Craig?