Only Gen Z and later are starting to care and willing to spend the time and effort to self host. All the Gen X and Y people that I know of, including many that are very intelligent and accomplished in their field, literally have no idea how to operate a computer outside of watching youtube, checking emails, and opening Word documents. Ads? They hate it but have no idea how to disable them. iPhone running out of storage and iCloud says I can solve that for $2.99/mo? They would be like IDK what that is but sure I'll pay that $2.99 if that means I can record more videos of my kids.
I really hate this situation, and I try my best to help out the folks around me who I see are getting ripped off (either they don't know or they know but think that's what it is). But still, it's really hard to communicate or teach those people when the skill of operating a computer has become intuition and human nature to me. I really can't put these things into words on the fly that would help them understand :(