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Debeers has been trying to sell their mines for years now unsuccessfully the public might not have known but the financial people did.

so DeBeers just buys up all the labs that grow them and still have a monopoly. Lower the price competition appears and raise the price when competition goes bankrupt. Sort of like Amazon.

The process to make diamonds is open to anyone and has a lot of industrial uses apart from jewelry so not possible for Debeers to monopolize the market they can crash the prices but increasing prices won't be possible.

Well, they have at least one way to extend their market's lifespan at this point. They can double down on the provenance and openly claim the flag "product of artisanal slavery".

I'm sure there are enough hard-right wingers who will happily flaunt their wealth and disdain for other human beings.

Honestly it seems like they knew this would happen, but they managed to really make the most of it. If anything it is an example of how important marketing is in influencing culture and choices