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According to Google AI "The global beef industry has a total market value of approximately $465 billion to $526 billion"

Impossible/Beyond barely exists in comparison

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That’s a weird comparaison between one or two brand and "an industry". Let’s compare two ranch’s with… the global legumes industry !

On the topic of replacing meat with fake meat, yeah it kind of does invite comparison, because they are essentially entirely competing industries at that point

That was not the issue pointed by GP. They noted that the comparison was between two companies, a whole industry.

>That’s a weird comparaison between one or two brand and "an industry".

In other words, Impossible and Beyond are not the only companies in meat replacement space. They are probably the largest, but comparing them to the whole industry makes no sense.

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