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It's the only part of the business (which is also named Snapchat) that's worth cloning. Or are you suggesting that we're talking about something else?

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i was merely correcting that Facebook copied the product. If SnapChat had a business (users + revenue + customers + relationships + goodwill), it would have been much more difficult to "copy".

Your definition of 'business' excludes many, if not most, startups.

that's why we call them startups

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