With vehicles being as expensive as they are, some people prioritize the one vehicle that can suit their regular _as well as_ occasional needs.
To put it into terms this crowd might understand better, to a lot of regular people the wildly expensive and overpowered computing hardware we own seems like a ridiculous waste. And certainly, we don't need all that horsepower every minute of the day. But we need it from time to time.
I can see what you're about to say though: those people who buy trucks should just drive some crappy little three cylinder for day-to-day use and rent a truck when they need it. To which I'd ask, how would you react if someone who knew absolutely nothing about what you do on a daily basis told you that you should just buy a dinky little Chromebook and spin up a beefy EC2 instance every time you need some horsepower?
Maybe you don't understand people's needs and motivations as much as you think you do. And this is frankly where a lot of resentment to the climate action stuff comes from. A lot of know-it-alls lecturing people on how their lifestyle is completely idiotic based on very little understanding of how those people might actually be living their lives.
"I see a pickup truck with nothing in the back, therefore in my expert opinion you don't need it."