> An example would be the european reaction to AC.

That was over hyped in the media, particularly American.

It's largely senior citizens who oppose AC - they've spent most of their lives in a different climate and would rather not have to handle such an expense.

Meanwhile in some European countries like France demand for AC units doubled this year.

More generously: someone who resists new technologies due to their perceived harmful effects (economic but also social and environmental)

Yeah, important to note that the way the label is used has deviated from its historic meaning. Colloquially it’s something like “someone who rejects new technology” with variable reasons as to why, but historically there’s more nuance and it’s grounded in rejection of technology which worsens working conditions, detracts from craft, and disrupts cottage industry/workers rights/wages/etc. They made more sense than the label presently suggests they did. I suppose you could think of them as activists protecting their crafts and trade privileges that were being undermined by specific machines and their owners