If first party media companies sold one-off DRM free downloads of movies and TV shows for a reasonable price (not even that cheap, just not requiring bundling with other content you don't want to see), I bet that'd have more of an impact on piracy rates than lowering subscription prices by 10% or whatever.
Music is basically sold like that (Itunes does it for example), and very very few people use it. There are probably some, but I don't personally know any — and I know plenty of music lovers with huge collections.
Normies want to have access to everything at the click of a button, and they don't want to be worrying about disk space, cross device synchronization or organizing files in directories. Streaming is perfect for them, especially in the mobile age (I bet many people had access to more disk space in 2013 than they had in 2021 or have in 2026).
People who would want to be normies but can't afford it (often in E.G. 3rd world countries) use Youtube with ads, Spotify with ads or pirated "free unlocked Spotify" apps on their Android phones. Music geeks want more music than they could possibly afford, so they use ${whatever this week's Deezer grabber is} or just get an account on Redacted. The anti-corporate left / retro people just buy vinyl, CDs or maybe tapes, depending on preference.
Paying to see a movie (versus paying to own a movie) has been a longstanding tradition in the movie industry (cinemas, rentals). If anything, being able to outright own movies was a short blip, and a weird consequence of how media worked at the time, which was annoying to most of the population more than anything else.
What the industry has successfully done is have people learn that for 15 or 20 years they can cave in to their want of convenience. People don't seem to care today that they'll have to pay the price in 15 years, but they will care in 15 years.
Nothing made this more evident than people buying digital movies from Sony, only to find that the rights to access the movie they purchased have been revoked. People are so sick of it in fact that they're now inventing new words like in enshitification to capture the idea that they have been brought in to an ecosystem that they're trapped in and now feel like they can't escape even though it's getting worse. People's love of convenience is the mechanism of their capture by the business.
Consumers are worth less than creators in the cosmic scheme of things. I believe we should be much friendlier to consumers than our laws currently allow, but there should be a balance, and that balance should not privilege consumers above all.