Except the mentioned are not software but services. I think that it is a bit more complicated than that. Consumers need some legal protection and the current EULA and TOS with - no rights for you sir, any, at all - should be sent into oblivion and declared void. Then we can talk about money.
I don't particularly want to pay for software, but I'm willing to (really, happy to) if it makes my service better, more reliable, etc.
I really don't care if instagram publishes all my photos for money as long as I can too.