This allows them to take the secondary revenue in-house and potentially fund a new mainframe business.
It's a [smart-ish because it's their only] strategy for the near term, because long term businesses will be moving off their mainframes and onto more powerful and intelligent systems that can 'think'.
Business Machines 1.0 were CRUD; if they pull this off they can at least get enough capital to maybe upgrade business machines to 2.0
Good on them for at least trying.