Wow that number is line an order of magnitude or more than I expected it would be
Won't someone please think of the poor advertisers? /s
I would be even more shocked if instead of adapting, they’ve continued to lose $10b a year
That may have been true initially but meta has enough information to heuristically observe unidentified users and compare their behaviors with known consumers. It only takes a few actions to uniquely identify a consumer with a high degree of confidence.
Yes, it was temporary and Meta revenue and profit at all time high (before data center buildout).
Pretty sure Meta doesn't do that on iOS devices because that'll get you banned from the App Store. They just figured out ways to not need individual fingerprinting.