If Apple (or another large international company) suffers from decreasing margins, gets a new CEO and decides to turn the data it sits on into money there is absolutely nothing you can do, and you might in fact still stay a "forced" customer because of network effects (=> just consider whatsapp being an important communication channel in many places worldwide).
I think this attitude in general is often harmful; if your government sucks, fix the government instead of making yourself dependent on some quasi-monopolist private company.