It was just a matter of showing the potential of a tool like that, it's possible to uncover some malicious or self-serving edits like: Sky is removing critics from his page http://wikiwatchdog.com/#!search/en/sky.com/216355/446125412

or Dell that is removing critics http://wikiwatchdog.com/#!search/en/dell.com/102490/32008505...

or a Dell employee that vandalizes the Dell page http://wikiwatchdog.com/#!search/en/dell.com/102490/88573397