https://jakelazaroff.com/words/dhh-is-way-worse-than-i-thoug...
https://tekin.co.uk/2025/09/the-ruby-community-has-a-dhh-pro...
Jake's blog post points out how David Hamburger Helper is quite skilled at running right up to the line but not crossing it explicitly.
His type is great at using weasel words and dog whistles. The kind of person who thinks he's clever for using hyperlinks in their blog posts to imply the shit they don't have the balls to say outright while going "tee hee I'm so clever for making every mention of Obama's name in my blog post a linking to the wikipedia article about bananas." (David Hamburger Helper didn't actually do this, it's an illustrative example.)
In the US, conservatives pre-you-know-who would say things like "hard working Americans" (ie "not urban blacks on welfare taking public transit and using their food stamps to buy cigarettes and potato chips") or "American family values" (ie "not the gays") and so on.