They never took it seriously to begin with, and now that its clear that this is a serious market, they're too late. I wouldn't put it past them to invest additionally in GoPro (or some competitor).
Separately - who are GoPro's competitors?
Separately - who are GoPro's competitors?
A competitor is Conture. Search devinsupertramp on YouTube to see a few videos they have sponsored him to make with the cameras. I think one is of a blob.
Contour Contour+2, ContourRoam
Sony Action Cam (HDR-AS10 and HDR-AS15)
Polaroid XS7, XS20 and XS100
CamOne (camonetec.com)
AEE BlackEye XTR (Magicam SD21) (www.aee.com/en/)
Tachyon (tachyoninc.com)
UnmannedTech FPV HD camera
Tons of unknown asian brands like 808 #16 720p micro camera ($8 to $40).
The only thing I wish the HD3 Black had was GPS so that you could geotag your videos. That's about the biggest missing piece to that camera, otherwise it would be perfect.
I really like the look and design of contour's latest model (Contour +2), but having seen the user reviews on Amazon.com and amazon.co.uk, I feel that for me the software quality and functionality issues mean that I just won't buy it, unless this is greatly improved.