True but they'll probably never integrate ads into the model's thinking (for now it's only a separate display in the apps). When tokens are a commodity you'll just switch to the one you can trust and since all labs are soon going to become tokenmeter companies (Sam's own words), I don't think they can afford to do that.

Yes, they promised ads would be separated from the answer and clearly labelled as such.

Just like when Google promised ads would be separated from the organic results and clearly labelled as such... Until they put them at the front of the result with a small grey "sponsored" label.