Exec's current design makes the whole proposition feel more normal and the way they've put the personal elements up-front helps allay any latent worries about somebody being exploited. I don't think this is accidental.
Web designers sometimes forget that visual communication is about so much more than layout, colours and fonts. The visual content is extremely important. And I suspect that with reference to their marketing goals, Exec have done well here. (Of course there's room for improvement.)
FWIW, I think this is the weakest of the designs the OP has presented, and that because of a difference in message. Not at all saying you're bad at what you do, Kyro. Speaking of exploitation, I've downloaded the pack and will no doubt learn something from it. Thanks!