While I agree with where you're coming from in spirit, if you want to push this then you've got to do the work of actually coming up with workable concrete approaches rather than hand waving against a whole general category of action. The problem is that digital communications lend themselves to centralized power, and power vacuums inevitably get filed by something, right?
I too would love to see the power of surveillance companies get magically reduced by something that isn't centralized government action. But that hasn't happened so far, right? If anything, they've grown stronger - sucked in ever more of our lives, sucked in technical communities who were culturally predisposed to and capable of resisting, and even taken over control of parts of the de jure government!
So barring that, government regulation (ie democratic accountability) seems like a necessary approach. This fails too of course (eg how all the natural rights referenced in the Bill of Rights are being infringed in one way or another). But once again what is the alternative to attempting to codify lofty ideals, writing them down, and then pushing to implement them wherever they're being infringed? Regulation like the GDPR and other EU directives at least attempt to draft rights-based paradigms, as imperfect as their implementation and enforcement may be.
The real problem would seem to be that we're soured on the idea of having reasonable laws in the US from every attempt at meaningful regulation ending up with a multitude of holes in it due to corporate lobbying. It seems like that is what needs to be focused on and addressed - thinking one can let the corpos run wild and then somehow outrun or individualistically push back on them is a pipe dream.